Once fixed costs are covered, roughly 70% of incremental revenue flows straight to the bottom line.

What happens when those offers don’t create new demand, but simply replace customers who would have paid full price?

The idea is simple: match pricing to demand in real time. When demand is high, fares rise; when demand softens, fares adjust downward to fill otherwise empty seats.

More venues does not automatically translate to an industry with strong margins. Many restaurants in Dubai still report net profit margins in the 3-7% range, while only a small number of well-managed concepts reach 10-12%. There is a clear gap between occupancy/foot-traffic growth and healthy profitability.